Insurance Isn’t Everything

Course Description:

Quality eyecare should always win over price.  But these days, it’s harder to argue  with frugality; however, with information and knowledge, proper eye care will fall  in the “quality” category.  This course will help you prepare how to differentiate  your practice services and products from the herd.  Once you learn these skills, the  patient will walk away from your practice feeling as though they now know more  about the importance of quality and eye care.  And they will.

Learning Objective:

After completing this course, attendees will understand their responsibility in  communicating with patients and direct the information to what will stimulate the  right decision, beyond price.  Attendees will have the ability to educate the patient  to better understand their vision options not insurance coverages.  The focus will  be on stimulating the desire in staff to strive for what is best for the patient  visually not monetarily.

Length of workshop:

1 hour


Basic to Intermediate

Approved CE:


Needs Assessment:

All staff members willing to improve their patient communication techniques and  increase practice profits.