Insurance Isn’t Everything

 Insurance Isn't Everything

 Mary E. Schmidt, ABOC, CPO

Course Description:

Quality eyecare should always win over price.  But these days, it’s harder to argue  with frugality; however, with information and knowledge, proper eye care will fall  in the “quality” category.  This course will help you prepare how to differentiate  your practice services and products from the herd.  Once you learn these skills, the  patient will walk away from your practice feeling as though they now know more  about the importance of quality and eye care.  And they will.


Learning Objective:

After completing this course, attendees will:

Understand their fiscal responsibility in communicating with patients

Direct the information to what will stimulate the right decision, beyond price

Learn to educate the patient  to better understand their vision options not insurance coverage

Understand how to explain what is best for the patient visually not monetarily


Needs Assessment:

All staff members willing to improve their patient communication techniques and  increase practice profits.

Length of workshop: 1 hour

Audience: Paraoptometrics , Opticians, Managers

Approved CE: ABO, AOA